In this day and age with project managers and copy artists, why do so many ads have misspelled copy? The latest one brought to my attention by my designer cousin, in Florida, can be seen on the Project Runway web site.
On top of that I can count at least another dozen times where something was not spelled correctly. Whether it be a URL, business name or body text. Most of these studios have computers, probably have Word and excluding proper names, could stand to use it sometimes.
Here is the ad on Bravo’s site, should still be there as well.
Adobe has just announced a beta (need to be invited) for a service that will place targeted ads within PDF content. The system is set up to deliver relevant ads powered by Yahoo and allows the publisher the ability to block competitors.
This system could be both good and bad.
Good
Allow publishers to make money from content
Offset publishing costs so publications cost less
Start to see full publications being distributed, similar to an e-book.
Bad
More ads in our content
Could be abused
Force the idea that *all* information should be wrapped around an ad model
Overall I think it is an unique direction and it will be interesting to see how/if this model is adopted.
