Adobe has released AIR Public Beta 3
Beta 3 for Mac OS X | Windows
From those who don’t know:
Adobe® AIR™ is a cross-operating system runtime that allows web application developers to use their existing web development skills (HTML, Javascript, Adobe Flash®, Adobe Flex™, Ajax) to build and deploy rich Internet applications to the desktop.
I will post more once I install it and give it a good overview.
Adobe has just announced a beta (need to be invited) for a service that will place targeted ads within PDF content. The system is set up to deliver relevant ads powered by Yahoo and allows the publisher the ability to block competitors.
This system could be both good and bad.
Good
Allow publishers to make money from content
Offset publishing costs so publications cost less
Start to see full publications being distributed, similar to an e-book.
Bad
More ads in our content
Could be abused
Force the idea that *all* information should be wrapped around an ad model
Overall I think it is an unique direction and it will be interesting to see how/if this model is adopted.
Just noticed the posting over at Mike Chambers blog. Adobe has released a new (and I hope final) version of the AIR logo.
I actually like the concept behind it and it really sits nicely on the desktop. Now all they need is some stickers for my MacBook Pro to show AIR love.

From Adobe Labs:
Flex Builder Linux is a plugin-only version of the Flex Builder that you can use to build Flex applications on Linux. We wanted to get an early release out with the base Flex Builder features so you could begin to provide us with your feedback and let us know your priorities for additional features.
Sounds pretty cool, time to break out Fedora next time I get a minute.
http://labs.adobe.com/technologies/flex/flexbuilder_linux/
More news from MAX.. Adobe has released Flash Lite 3
Here is the beginning (meat) of the press release.
ADOBE MAX 2007, CHICAGO - October 1, 2007 — Adobe Systems Incorporated (Nasdaq: ADBE) today announced the availability of Adobe® Flash® Lite™ 3 software, which now supports Adobe Flash Player compatible video and enables the delivery of dynamic Web content on mobile devices. Flash Lite 3 allows mobile device manufacturers, operators and content providers to differentiate their offerings by giving users the ability to watch Flash Player compatible video, the world’s most popular video format, and browse Flash enabled Web sites when integrated with a mobile Web browser. Both NTT DoCoMo and Nokia committed to deliver Flash Lite 3 enabled devices in upcoming releases of handsets. With over 300 Million Flash enabled mobile devices and handsets shipped so far, Adobe expects more than one billion Flash enabled devices to be available by 2010.
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